Agency: Halo
Direction: Jo Morrison
CBA Concours d’Elegance
The Concours d’Elégance (French for a ‘competition of elegance’) is a car competition that dates back to the 17th century in France. French aristocracy paraded horse-drawn carriages at the time and it has since morphed into a competition for cars and motorcycles. The Kenyan Concours d’Elégance was founded in 1971 and has been held each year since. It is organized by the Alfa Romeo Owner’s Club Kenya and is sanctioned by the Kenya Motorsports Federation and the FIM Africa. This event has grown to be the biggest motoring event in Kenya and it attracts 10,000 visitors on average.